Introducing Kairay Media
18/5/2012 external link
I mentioned in a post earlier this year that I was going back to being a boutique social media consultancy, and this week I launched the site for Kairay Media, our new company. Over the 6 months, I have spent a large majority of my time improving our content marketing system, creating our infographic creation [...]
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Reddit Gets a CEO, Kills Site Search, and Adds ‘All’ View
23/4/2012 external link
Reddit, one of the largest social aggregation sites on the web, has been making a few changes as of late. JD Rucker wrote an interesting post early 2011 questioning whether Conde Nast even knew what they had in Reddit and if they were in effect holding Reddit back from really growing. Later in September of 2011, Reddit [...]
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LinkedIn Boot Camp (Infographic)
29/3/2012 external link
Although I have found LinkedIn’s ad system a bit of a disappointment, I am still a fan of the site in general. So when I saw this infographic that Mindflash put out, I had to share it with you all too. Click on the graphic below to see a larger version if you are unable [...]
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12+ Million Views and Counting.. How Content Marketing Goes Viral
26/3/2012 external link
I have spoken for years about the merits of using content marketing to help quality content get a lot of visibility, social signals, and possibly go viral. Recently I wrote an article about the success that content marketing can have, explaining that even with the decline of Digg, which was one of the largest social [...]
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Google’s Love / Hate Relationship With Affiliates
6/3/2012 external link
It is clear that Google has a strong Love / Hate relationship with Affiliates, which typically boils down to whether you are using their services and how large a volume you are generating in sales. Here is a really interesting Infographic that Aaron Wall put out, which details some of the love, and of course [...]
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