With so many free and low cost tools and channels it's never been easier to create online communities. But do you have a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle? Are you comfortable with aligning your community to business and departmental objectives and do you have solid cross-departmental processes in place? Have you chosen appropriate tools and can your content and community engagement be described as best practice?

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour. You’ll learn how produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour. You’ll learn how produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.

If you’ve reached a plateau in your email marketing performance and need an injection of fresh thinking from outside your company or industry, this course is for you. As well as advanced strategic email marketing training, this session will give you the opportunity to have your own email campaigns reviewed by an industry expert who will provide practical tips for improvement. Strictly limited to 8 places to allow for plenty of interaction, you’ll also be able to bounce your ideas off other experienced marketers.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new ecosystem for advertisers and publishers, criteria for successful decision making, and even when to respond with a strategic "no." Attendees will come away from this course knowing how to utilize added value, as well as how to take advantage of external tools and reference systems. This comprehensive and engaging RFP course is the best place to renew your knowledge and expertise on RFPs.      IAB members are eligible for a $50 discount The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising  

UK's most popular social media marketing introduction course is now in Singapore! A 2-day complete course that introduces you to the power of social media marketing &online PR, with real-life international and local case studies. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.

Learn the Best Practices of SEO Marketing From UK's Top Digital Marketing Research & Training Company! Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space. This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.

Learn the Best Practices of SEO Marketing From UK's Top Digital Marketing Research & Training Company! Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space. This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.

UK's most popular introduction to mobile marketing training is now in Malaysia! With smartphones forecasted to overtake PC shipments in 2012, mobile marketing is rapidly becoming a necessity for organisations, rather than an optional discipline in their marketing strategy. This course is an ideal introduction to this emerging channel, covering best practice and insight, technical issues and insight into customer behaviour, all back up by practical examples and the latest research.

UK's most popular social media marketing introduction course is now in Malaysia! A 2-day complete course that introduces you to the power of social media marketing & online PR, with real-life international and local case studies. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.

UK's most popular Digital Marketing course - Singapore A 2 day digital university that will introduce marketers to a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning. This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

UK's most popular Digital Marketing course is now in Malaysia! A 2 day digital university that will introduce marketers to a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning. This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities. This course will guide you through developing a content strategy and generating the content types, guidelines and editorial plans to support it.

Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities. This course will guide you through developing a content strategy and generating the content types, guidelines and editorial plans to support it.

Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities. This course will guide you through developing a content strategy and generating the content types, guidelines and editorial plans to support it.

Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities. This course will guide you through developing a content strategy and generating the content types, guidelines and editorial plans to support it.

Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and digital brand-building activities. This course will guide you through developing a content strategy and generating the content types, guidelines and editorial plans to support it.

Econsultancy's Email Marketing Census highlights that almost three-quarters of companies rate email marketing as "excellent‟ or "good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel. This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

Econsultancy's Email Marketing Census highlights that almost three-quarters of companies rate email marketing as "excellent‟ or "good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel. This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

Econsultancy's Email Marketing Census highlights that almost three-quarters of companies rate email marketing as "excellent‟ or "good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel. This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour. You'll learn how produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour. You'll learn how produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today's fiercely competitive online marketplace, ensuring the best possible return on investment.

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today's fiercely competitive online marketplace, ensuring the best possible return on investment.

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today's fiercely competitive online marketplace, ensuring the best possible return on investment.

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well. This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today's fiercely competitive online marketplace, ensuring the best possible return on investment.

This course is will provide you with a workable project management approach that offers structure and control, but is also flexible enough to handle evolving requirements. Managing web projects is difficult: mixed teams, experts in different areas and stakeholders that frequently pull you in different directions, with tight deadlines adding additional pressures. The starting point in your web project management training, this course can be taken alone, or followed by the second and third in the series, Planning Web Projects and Avoiding Web Project Disasters. Taken together, the 3 courses provide a complete grounding in all areas of web project management.

This course is will provide you with a workable project management approach that offers structure and control, but is also flexible enough to handle evolving requirements. Managing web projects is difficult: mixed teams, experts in different areas and stakeholders that frequently pull you in different directions, with tight deadlines adding additional pressures. The starting point in your web project management training, this course can be taken alone, or followed by the second and third in the series, Planning Web Projects and Avoiding Web Project Disasters. Taken together, the 3 courses provide a complete grounding in all areas of web project management.

This course is will provide you with a workable project management approach that offers structure and control, but is also flexible enough to handle evolving requirements. Managing web projects is difficult: mixed teams, experts in different areas and stakeholders that frequently pull you in different directions, with tight deadlines adding additional pressures. The starting point in your web project management training, this course can be taken alone, or followed by the second and third in the series, Planning Web Projects and Avoiding Web Project Disasters. Taken together, the 3 courses provide a complete grounding in all areas of web project management.

This intensive two-day course has been designed to give retailers, or those new to online, a complete overview of all the core e-commerce fundamentals, how they affect each other and how they work together to strengthen your approach online selling. This is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel characteristics and trends will form the basis for the two days' activities.

This intensive two-day course has been designed to give retailers, or those new to online, a complete overview of all the core e-commerce fundamentals, how they affect each other and how they work together to strengthen your approach online selling. This is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel characteristics and trends will form the basis for the two days' activities.

This intensive two-day course has been designed to give retailers, or those new to online, a complete overview of all the core e-commerce fundamentals, how they affect each other and how they work together to strengthen your approach online selling. This is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel characteristics and trends will form the basis for the two days' activities.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

This one-day course is the B2B version of the UK’s most popular introduction to online PR and social media marketing. You’ll be able to plan and implement your ideal strategy, aimed at engagement with your current customer base, alongside lead generation and customer service.

Unsurprisingly, studies have found that web pages following online copywriting best practice guidelines perform better than those that don’t. This course will improve the quality of your online copywriting, enabling you to communicate your intended messages effectively and elicit the response you want.

This intensive two-day course is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel characteristics and trends will form the basis for the two days' activities. An early introduction of the importance of performance metrics will underpin all sessions. This course is a highly retail-focused alternative to our Fast Track Digital Marketing course.

This intensive two-day course is the best place to start your training in e-commerce. Viewing retail from the customer's perspective and examining multichannel characteristics and trends will form the basis for the two days' activities. An early introduction of the importance of performance metrics will underpin all sessions. This course is a highly retail-focused alternative to our Fast Track Digital Marketing course.

New technologies are big value creators in the digital space – mobile currently at the fore. However, what remains unclear are the ways in which this value is being created and how businesses exist and will evolve in the value chain. In this one day course, Andrew Thomas will use mobile as an example of how technology is developing and the ways in which companies are spawning new business models on a daily basis. In a highly practical and interactive workshop, participants will be encouraged to develop a deeper understanding of the dynamics of new technology and how it will impact upon the growth of their business in the future. This course will focus upon three areas: the changing shape of digital and the impact of new technologies such as mobile; understanding the three key cogs of business growth and understanding and developing your business model.

With so many free and low cost tools and channels it's never been easier to create online communities. But do you have a strategy and a thorough understanding of the dynamics of communities at the different stages of a community lifecycle? Are you comfortable with aligning your community to business and departmental objectives and do you have solid cross-departmental processes in place? Have you chosen appropriate tools and can your content and community engagement be described as best practice?