Google Profiling User Behaviour To Target Advertising
2/6/2009 | external link
Interest-based Advertising from Google mines the Internet usage habits of individual users to deliver a highly targeted ad solution that might cross user privacy boundaries.
Microsoft Closes adCenter Analytics
2/6/2009 | external link
Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself.
Microsoft adCenter Analytics was designed with the intention of providing website owners with detailed reports of the activity of their users and also to let them track the performance of their advertisements.
While the service has [...]
Google Voice Launches Attack On Comms Market
2/6/2009 | external link
Google has recently announced the availability of a new voice application that will help users unite their voice communications. The service, called Google Voice, is built on GrandCentral technology that Google acquired back in July 2007.
Google Voice users will be able to get transcripts of their voice applications as well as archive and search all [...]
Where Do People Go From Twitter?
2/6/2009 | external link
It has long been felt that people go downstream to Twitter from sites such as Google and Facebook. However, a recent post from analytics firm Hitwise, shows that the reverse is also true.
Data collected by Hitwise during the month of February 2009 shows that the maximum downstream visits from Twitter went to Google (5.20% of [...]
Google Jaiku Open Sourced To Combat Twitter
2/6/2009 | external link
For almost a year now, Google has been in the process of porting Jaiku over to Google App Engine. The process is now complete, and the new JaikuEngine has been launched on Google Code, as an open source project that they hope will turn into a Twitter competitor.
JaikuEngine will enable users at the individual, group [...]
SEO Technology Center For Flash
2/6/2009 | external link
Adobe must be realising, at long last, that they are losing a lot of money by making Flash technology so search engine unfriendly - a fact that probably deters a lot of webmasters from using Flash, resulting in lost revenues for the company. To make ammends they’ve created the SEO Technology Center on the Adobe [...]
Ad Targeting Options From Yahoo!
2/6/2009 | external link
Yahoo! Search Marketing has recently added some new features to help advertisers reach their target audiences. Better targeting will in turn mean more sales and more income, which means more value for the money, the advertiser spends on his campaign.
The 3 new features are as follows.
Demographic Targeting: Advertisers will now be able to select their [...]
Google Does Its Bit To Save Energy
2/6/2009 | external link
Google has always tried to be a socially responsible company, by espousing various causes from time to time. They are now trying to help save energy consumption and thus reduce global warming.
In order to achieve this they will shortly be launching free software, which will enable users to keep tabs on their electricity consumption and [...]
Technology And The Law
2/6/2009 | external link
For years, jurors in the U.S. have been expressly forbidden from talking about the case they are hearing outside the courtroom. But now, people seem to be finding a way around this rule, thanks to the availability of technology.
In unrelated cases, defence lawyers have appealed against the judgments delivered, claiming that jurors had passed comments [...]
Mobile Phones Turn Into Bank Accounts In Africa
2/6/2009 | external link
As shocking as it may sound, mobile phones are far more common in Africa than bank accounts or other financial services. In an attempt to make banking services more accessible, MTN, the South African mobile operator is launching a banking service for its customers.
This service will be available in 21 countries and will let users [...]
YouTube Testing Pre-Roll Ads
2/6/2009 | external link
YouTube has now decided to launch their pre-roll ads, service beyond the U.S. and as a first step towards achieving that goal, they have started a trial of these pre-roll ads in the U.K.
These pre-roll ads are run around TV shows and clips on their site.
To begin with they have tied up with their [...]
How Soon Will Mobile Search Catch Up With PC?
2/6/2009 | external link
When search services were first started on mobile phones, they were very basic, almost rudimentary in nature. However things have changed with emerging technology, and now search patterns on the latest mobile handsets are getting closer to those on PC?s.
In fact a few months ago Google?s CEO Eric Schmidt had even said that ?mobile Search [...]
Twitter To The Rescue Of Small Businesses
2/6/2009 | external link
In these days of recession, all possible money saving measures are helpful. As the saying goes, ?A penny saved is a penny earned?. It has been found that the popular micro-blogging site Twitter is helping small businesses to do just that.
A recent survey conducted by O2, reveals that increasingly small and medium sized businesses are [...]
Facebook To Launch Virtual Currency?
2/6/2009 | external link
After the launch of Facebook Connect last year, several websites have started using this platform, to enable their users to log in via Facebook and connect and share information with each other at various levels. In an effort to monetise this service, Facebook is planning to create a virtual currency.
If this virtual currency is combined [...]
China Bans YouTube, Again
2/6/2009 | external link
YouTube, seems to have run into trouble with the Chinese authorities yet again. The site was blocked in China, again, last week.
According to YouTube, the Chinese Government has not contacted them or given any reason for the ban. YouTube, and parent company, Google, are trying to have the service restored.
Without either denying or admitting to [...]
Google TV Ads Online
2/6/2009 | external link
After having decided to discontinue print and radio ads earlier this year, Google is now considering the possibility of connecting its TV ads to their video site YouTube, in the hope of enticing advertisers to both these platforms.
Michael Steib, Director of TV ads, for Google said, ?the company is working on a technology that allows [...]
Potential Twitter Revenue Model
2/6/2009 | external link
Twitter has gained immense popularity in the last year, and seems to have finally decided to try and generate some revenue. The popular micro-blogging service has publicly acknowledged the possibilities of two potential revenue generation models.
A new project called ExecTweets, was launched last week in conjunction with Federated Media and Microsoft. Twitter has introduced an [...]
Is Google About To Acquire Twitter?
2/6/2009 | external link
Undisclosed sources have apparently informed TechCrunch that Google is holding negotiations to buy over the popular microblogging site Twitter.
It seems likely that Google would be interested in buying Twitter, as Twitter is a very valuable asset in the emeerging field of real-time search. It can provide a great real-time database of information, as reported by [...]
Portable Contacts Provides Secure Social Data Portability
2/6/2009 | external link
Google introduced a new system called ?Portable Contacts?, last month, to make it possible for third party websites to access a user’s friends list without requiring them to disclose their password.
Portable Contacts Official Site
Through Portable Contacts, users can easily access contact lists of their friends, across multiple websites. The system uses the same data format [...]
Google Discontinues AdSense Video Ads
2/6/2009 | external link
Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced.
According to the Google AdSense blog, the AdSense video unit, which enables publishers to show YouTube content and ads on their pages, on a revenue sharing basis, has not performed [...]
Digg Bar Launched And Exploited
2/6/2009 | external link
Last month we had reported on a potential Digg toolbar that would compete with StumbleUpon.
Digg has now launched a new product called the ?DiggBar?, which appears at the top of the browser whenever users click on any story on Digg. The DiggBar is portable to any website, making social news sharing much easier, but ways [...]
Yahoo! Updates Image Search, Quality Better Than Google
2/6/2009 | external link
Yahoo! recently overhauled the Yahoo! Image Search Preview page, with the intention of making it more interesting and user friendly for their clients. The result is a more modern feature that looks like a “Web 2.0” image gallery.
Now, when a user clicks on an image, the top bar, which used to look very similar to [...]
Popular Brands Succumb To Sneaky Twitter Advertising
2/6/2009 | external link
A number of popular brands have been recently caught paying for undercover publicity on Twitter. These brands are paying Twitter users, via the Magpie ad network, to tweet about their products.
Magpie is a pay-per-tweet service through which brands can pay individuals and companies to promote their products.
Nothing wrong with that. What many Twitter users find [...]
What?s New With AccuraCast?
2/6/2009 | external link
A lot has been going on outside of our main website, and I thought I’d write a quick post to update our readers about some of these new developments.
mobile.accuracast.com
Given the recent growth in mobile Internet usage, a number of businesses are now looking to tap into this growth. This new sub-domain allows business owners and [...]
Jumptap Launches tapMatch Mobile Ad Platform
2/6/2009 | external link
A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising.
tapMatch
Companies can now advertise their products on this service by bidding on keywords and categories. The ads will then be displayed on mobile web pages and above mobile search results.
Jumptap claim that [...]
The Race For One Million Twitter Followers
2/6/2009 | external link
Twitter is growing by leaps and bounds. Its following grew by an unbelievable 75% from February to March this year, with site visits doubling. The site has its celebrity users to thank for this sudden growth spurt.
Over the past few months a number of celebrities including Stephen Fry, Ashton Kutcher, Britney Spears and Barack Obama, [...]
First Amazon, Now Google In Anti-Gay Row
2/6/2009 | external link
Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system.
Filters on Google AdWords are equating the [...]
Ning Celebrates One Million Social Networks
2/6/2009 | external link
Around the same time that Ashton Kutcher managed to collect one million followers on Twitter, Ning has created its one millionth network.
Ning, the Silicon Valley based company that allows people to build their own social networks, had its beta launch in 2005 and full launch just about two years ago, in 2007. Last week, they [...]
Parisians Take To The Streets To Protest Facebook Redesign
2/6/2009 | external link
There is a saying that goes, ?Change is the only constant?, which is quite true, but it is equally true that ?all change is resisted? at least initially. The second phrase seems to apply to the case of the social networking site Facebook in France.
Facebook redesigned the user homepage earlier this year, and these [...]
Yahoo! Tops Mobile Search Site Benchmark
2/6/2009 | external link
Growth in mobile Internet access and the number of users perform search operations on their mobile phones has prompted dotMobi and Gomez Inc. to create the world?s first Mobile Web Benchmark Series, to rank the leading mobile sites with regards to their efficiency for customer operations.
The Mobile Search Benchmark is a means of ranking mobile [...]
The Terminator On Twitter
2/6/2009 | external link
Soon to be launched movie, Terminator Salvation, has tapped into Twitter with a whole new concept for self promotion.
Earlier games on twitter have required users to answer various questions or solve mathematical problems in less than 140 characters. There has, however, not been much of self-promotion or leveraging done through these games so far.
Terminator Salvation [...]
RealTime Notifications And New Channel Layouts On YouTube
2/6/2009 | external link
Since sites like Facebook and FriendFeed have already enabled real time interaction for users on their site, YouTube is starting to do the same. A new feature called YouTube RealTime is now being tested on a limited basis.
YouTube RealTime shows up as a bar on the bottom of all pages on the site for [...]
StumbleUpon Makes It Easier To Stumble
2/6/2009 | external link
All good things that happen to StumbleUpon seem to go largely un-noticed and under the radar. They recently updated their submission process without making any announcement even on their own blog.
Users who StumbleUpon a new page and like it click the thumbs up button on the toolbar to vote for that page. If the page [...]
Microsoft Vine Debuts
2/6/2009 | external link
Microsoft has recently launched a new social web application called Vine that will first be beta tested in Seattle. Critics liken the service to a combination of Twitter and Facebook.
Vine will only be available on Windows PCs for now and may be offered on Macs and mobile phones later. Vine could be a great tool [...]
Mobile And Social Network Advertising Predicted To Grow
2/6/2009 | external link
According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA.
Reports from Forrester predict a high rate of growth for all the online sectors, but growth rates will be especially high for mobile advertising and social network advertising.
The [...]
UK Government Plans To Monitor All Internet Use
2/6/2009 | external link
U.K. police forces have asked all communications firms, including internet service providers and mobile phone companies, to keep records of all Internet contact between people.
Now that it has been confirmed that terrorist organisations and other unscrupulous groups are using the latest technologies to communicate and organise their actions, it has become essential for law enforcers [...]
Phorm Whips Up Privacy Storm
2/6/2009 | external link
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here.
This new technology ?keeps [...]
Google Search Options Panel
2/6/2009 | external link
A few days ago, Google announced the launch of their new Search Options Panel. This new feature will enable users to have more control over their search results, as they will be able to sort out the results with reference to time and content.
Marissa Mayer Google?s VP of Search and User Experience said that Google [...]
How Loyal Are Twitter Users?
2/6/2009 | external link
It is a well known fact that Twitter has grown at an explosive rate lately - their unique audience was up 100% in March - however, the site does not seem to be very addictive to its new users.
A recent study conducted by Nielsen Online has shown that only about 40% of newly registered users [...]
Google Still Top Global Brand
2/6/2009 | external link
Brandz Top 100, a list of the world?s 100 most valuable brands, has recently been compiled for 2009 by Millward Brown a leading research company, which is a subsidiary of the WPP group.
Google continues to top the list, growing in value from $86 billion last year to $100 billion in 2009, which represents a growth [...]
Twitter Search To Start Indexing Web Content
2/6/2009 | external link
Santosh Jayaram, the new V.P. of Operations at Twitter recently said that they will soon start crawling and indexing links that are posted on Twitter. This means that Twitter search results could include several web pages that are crawled from links within tweets.
The indexing function by Twitter Search will be on a much smaller scale [...]
Mixx Debuts Ad Rating Service
2/6/2009 | external link
The social book marking site Mixx has introduced a new service, called ?the sifter?, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective.
Sifter
Mixxers vote for these ads by grading them [...]
Women Favor Blogs Over Twitter
2/6/2009 | external link
The 2009 Women in Social Media Study conducted by BlogHer, iVillage, and Compass partners revealed some very interesting habits of women as far as the use of blogs and other forms of social media are concerned.
The study reveals that 55% of women make use of blogs in some manner or other such as posting comments, [...]
Facebook Brings Live Updates To News Feed
2/6/2009 | external link
Following the rule of demand and supply, Facebook has started supplying live updates on the recently re-launched home page news feed.
Adam Hupp, an engineer at Facebook said, “Live updating for the stream was one of the most common requests received for the home page.”
Giving in to this popular demand by its users, Facebook has decided [...]
Google Launches Barcode Scan On Android
2/6/2009 | external link
After the success of Google Product Search for Mobiles, which was recently launched, Google has now launched a barcode scanning service which can be used from the Android mobile handset.
This new facility has been integrated with the Google Product Search for mobiles. This service could be especially useful to find out details of certain products, [...]
Facebook Uses OpenId
2/6/2009 | external link
Facebook has been in favor of openness for quite a while now, which is evident from their Facebook Connect facility. As a further step in that direction they have now joined the group of OpenId relying parties.
Facebook joined the OpenID Foundation Board last February, and since then they have been learning about how OpenId works, [...]
China Telecom Selects mInfo For Mobile Search
2/6/2009 | external link
China Telecom was recently on the look out for a partner to provide search solutions to their subscribers. They have now announced that they have chosen Shanghai-based company, mInfo, as their partner to provide mobile search services to users all over China.
The newly formed alliance will be capable of providing search services to China telecom?s [...]
Google Suggest Includes Links And Ads
2/6/2009 | external link
Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions.
Google Suggest is a drop down menu that provides a list of query suggestions when a user starts typing in a query. The feature was added to the search engine’s home page last August and [...]
Vodafone?s New Mobile Internet Services
2/6/2009 | external link
Mobile service provider Vodafone has recently announced a lot of interesting new services that will encourage the growth of new generation mobile Internet applications. This will be made possible by providing service developers with a single access point to Vodafone?s customers worldwide.
Considering the fact that Vodafone already has a subscriber base of 289 million, which [...]
Yahoo! Buzz Launches In India
2/6/2009 | external link
Yahoo! has been trying hard to reestablish themselves in the market in spite of tough competition and a global recession. To achieve this goal, they are making a number of changes in various aspects of their business.
A significant step is the launch of Yahoo! Buzz in India, and the simultaneous release of upgrades to the [...]




