It’s the first month of a new year and at this time I’m itching to start new web ventures both for fun and profit. I usually do up a list of possible startup and site ideas and narrow them down into those with the highest potential. But success depends on execution and not just plans [...] Everyone Uses the Internet for a Reason

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A fundamental aspect of marketing is to gain the attention of a target audience and engage or redirect it in a way which fulfills specific objectives, such as a positive increase in reputation, legitimacy, mindshare, exposure (visitor traffic), sales and captured leads (subscribers, users, clients etc). In terms of online marketing, social media channels offer many opportunities. Some webmasters focus on setting up profiles with self-serving user generated content [...] Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy

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In marketing and advertising, a ‘call to action’ is a message or statement which encourages the prospect to perform a specific action. Most of the time this involves buying a product, making a donation, subscribing to a newsletter or requesting for more information. The specific action to take is defined by the marketer in accordance with his/her goals. If [...] Tell People What You Want Them to Do for You

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Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income. But they’re not just ‘money’ because they bring [...] 6 Fool-Proof Steps to Make More Money With Your Website

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Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?  Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating. Because some people still don’t get it. [...] An Essential Marketing Principle: Give Before You Try to Get

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If you don’t know what ‘dofollow’ means, read this first before continuing. Many webmasters or bloggers are infatuated with dofollow blogs. Not everyone is obsessed with them, but there are many who spend time or money trying to leave keyword comments on dofollow blogs, in order to improve their website’s search engine rankings. They sell tools to [...] The Unhealthy Obsession With DoFollow Blog Links

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Preselling is the art of conditioning potential customers and making them more likely to buy products/services. It is usually performed at your website before you send the visitor over to the vendor’s store or landing page. The goal of all presell tactics is to get prospects into a frame of mind whereby they not [...] The Most Powerful Way to Presell Any Product or Service

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I’m not old enough to remember what the internet was like without search engines. Apparently, there were lists of web-servers: they were manually updated and publicized in news updates like this. And then the search engines came crawling, indexing and sorting out pages. As the web expanded with more users and businesses putting up websites, search engines [...] Marketing Your Website Without Search Engines

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After yesterday’s post on marketing without search engines, I decided to follow up with a strategy you can use to get quality free traffic. One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or [...] Ad Swaps: A Smart and Easy Way to Get Free Traffic

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A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links. When combined with the already [...] Twitter Marketing: Why You Don’t Need to Mass Follow Users

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