I was speaking with a friend the other day, as she had the opportunity to take a new job in social media marketing at the large company she worked for. The job was only funded for one year, however, so she was going to sit tight, feeling it was too risky.  She currently works in [...]

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Thanks to all of you who made the launch party for Social Media is a Cocktail Party so successful. I really can’t thank you enough, so I wanted to give you an update on how we did with our little social media marketing experiment. It was an amazingly fun day to watch the sales rank climb [...]

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Here is some of the best stuff in the social media marketing world from the past two weeks. Enjoy and Happy Friday-Before-Turkey/Tofurkey Day! What Do CEO’s Think of Social Media? Apparently the big shots at companies are having mixed feelings over how effective social media can be for enhancing their businesses. Clearly they haven’t read the chapter [...]

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So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com.  So far, we’ve gone from ranked #111,000 among all books on that site to being ranked #623. (UPDATE: We’re up to #350 among ALL books on Amazon.) But [...]

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Just a quick reminder: Today is the virtual “launch party” for our new book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” For every book sold today on Amazon.com, we’ll donate $3 to Make-A-Wish. You can read more at our initial article on the launch, or just click here [...]

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My boyfriend’s family owns a Fruitcake company.  Yes, I know.  But the truth is, it’s really great stuff plagued by impossible marketing.  PayPal is now making that marketing even harder. “By giving the gift that no one wants, you’re giving the gift everyone needs.” PayPal recently built a Facebook application called Regift the Fruitcake.  The idea is [...]

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Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site.  When used correctly, Flash content can be very beneficial to the interactivity level of your blog [...]

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As the resident bachelorette here at Ignite, I feel that it is my duty and obligation to write a blog post addressing the real reason that social media was created in the first place: hooking up. It?s true and you know it. The initial draw of sites like Friendster (back in the day), Myspace, Facebook, [...]

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My previous post, From DrugLords to the CDC: How Mobile Technology is Reshaping the Social Media Landscape, discussed trends in text message usage in the U.S. and global markets. The number of people who actively utilize this ever-growing technological force is continuing to explode worldwide. I’ve found an overwhelming amount of data and statistics surrounding [...]

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When you?re a celebrity, it?s important to maintain your personal brand image. Sure, you?ve got droves of fans that adore you, but what about the ones who naysay and badmouth? How can you assure your fans and followers that you care about them and what they have to say? Why, social media of course! I?ve [...]

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