Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there. It seems that there have been some troubles with click fraud for the past month or so which as TechCrunch reports, has set off some heated discussion of Facebook and its inability to tell advertisers what s on their mind. As initially reported yesterda

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Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London. It will be my first time speaking at an event in London and luckily I ll be involved with 3 panels that are spot on with the marketing consulting work we do at TopRank. The two panels that I am presenting on are concurrent Wednesday, Feb 20 with News Search SEO starting at 10:30 a.m. followed by Blog and Feed SEO at 11:45 a.m. I will also be moderating the Brand and Reputa

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I am fortunate enough to spend a lot of time looking at various online products and services in the development stage, mostly of the Web 2.0 variety, meaning they use one or more of the principles in the Web 2.0 set of practices. It s been going on 4 years now and what s fascinating to me, despite the enormous amount of knowledge that we ve accumulated on how to create modern Web applications, is how many of the same lessons are learned over and over again.Wouldn t it be handy if we

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Over the last year I ve worked with organizations around the world that are attempting to grapple with Web 2.0 and the growing external marketplace pressure being exerted for the change and transformation of their businesses. Along the way, I ve been fortunate enough to be able to identify and assemble a working list of some consistent recurring issues and themes around Web 2.0 strategy. I ve provided them below at a high level. Your comments and additions are very welcome as we try to f

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One of the things I m doing this week is preparing for a presentation at Web Builder 2.0 on how to monetize mashups in Las Vegas next week. Consequently, I ve been pulling together notes, talking to mashup creators, and studying real-world examples of how companies are applying innovative ways of generating revenue with Web 2.0 applications and open APIs. Though there are all sorts of interesting emerging stories, such as the new Second Life millionaire, product developers are increas

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It s the final day of the three day long Web 2.0 Summit , the leading confab for the Web 2.0 era. It s been a bustling and busy three days in San Francisco with sessions and discussions on a wide variety of Web 2.0 topics, from Advertising 2.0 and Net Neutrality, to the World of Warcraft and Enterprise 2.0. Given that the Web 2.0 Summit is an executive level conference, the discussion of business models and company strategies around Web 2.0 has dominated the conversation and not the sp

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