This is the third post in Mashable?s Summer of Social Good series on #FindingTheGood, a week of posts dedicated to profiling charitable initiatives using social media. WWF is one of the four Summer of Social Good charities. There s no way to sugarcoat it: the fate of all life on Earth will be determined by what we do over the next decade to preserve the planet s health and biodiversity. Halting and reversing the degradation of our planet s natural environment is one of the most pressing

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If you re seeking a job in social media, we d like to help out. For starters, Mashable s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter. But we d like to help in a more direct way, too. Mashable?s job boards are a place for socially-savvy companies to find people like you. This week a

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Journalism.co.uk has lined up a host of great trainers for our short courses covering social media, online marketing, podcasting, financial journalism and search engine ...

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We've found it absolutely refreshing that, among the groups of people most excited by the recent release of Multiply 4.0 are... journalists! It's difficult to recall another release where the stories came this fast, furious and... well, universally positive!Here's a selection of writeups that have rolled in since launch:Multiply: Is There Room For Another Player In The Social Media Space?It could be that Multiply has found the formula that will cement it as the site of choice for those who want an effec

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Two of the newest online media sensations: user generated feed Twitter and music streaming service Spotify have been two of my most used programs of 2009. Rewind two or three years and the undoubted kings of youth culture-centred Social Media stood MySpace: which boasted an attractive, music-loving, taste making community. It birthed the 'online hipster', who built up hundreds, possibly thousands of 'friends' and traded tales of nights out and their favourite new band MySpace URL. But with Facebook upp

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Buzz monitoring is an essential Digital Marketing and Digital Public Relations skill. It is the digital equivalent of research, focus groups and surveys. Digital listening includes information that was previously unavailable to a marketing communications professional, including online forums, social media conversations, pictures, blogging, audio and video. Its digital nature means that you need a new approach and awareness of not only what can be monitored but how to turn that data into actionable informa

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Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example: In order to understand how automakers have taken to the online channel for marketing purposes, let s take the example of one of the larger model-specific campaigns that ran in January: GMC Yukon. Using comScore Ad Metrix, our competitive display advertising intelligence service, we learned that the Yukon went to

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Research from Nielsen shows that time spent on Facebook is up 700% from a year ago (that's April '08 to April '09). Meanwhile, MySpace has experienced -31% year-over-year growth. That doesn't look great for MySpace, but don't count out the still popular social network. MySpace is still beating Facebook when it comes to video. In April, Myspace visitors spent 384 million minutes watching video (an average of 38.8 minutes per viewer), while Facebook visitors spent only 113.5 million minutes watching video

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This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. Published by: Oracle Corporation

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This 52 hour stint in Atlanta, teaching social media and technology skills at a workshop for ethnic media leaders (mostly newspaper owners/publishers/top editors) has been transformative. What a great group! The Knight Digital Media Center and the New American Media group convened this group of about 30 ethnic media executives--some from large and multi-publication companies, other small hyper-local news organizations-for a weekend of teaching around moving to digital. Arturo Duran, Michelle McClell

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Matt Cutts posted a note about Google being in position to handle paid link report submissions from the Internet community; Michael Gray complained about the fairness of the request.A long time part of the ranking of sites for given keywords in search results includes inbound links. The more links connecting anchor text to a site, the more that site is seen as authoritative in the search rankings. Move up the rankings to the first page of search results at Google, especially in the top five for a given qu

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We've seen newspaper publishers forbid employees from accessing social networks before. The Wall Street Journal is not restricting access, but they are restricting how social networks are used by their employees. Dow Jones Deputy Managing Editor Alix Freedman sent an email to staff outlining some rules for the use of social media with regards to WSJ and other Dow Jones properties. The use of social and business networking sites by reporters and editors of the Journal, Newswires and MarketWatch is

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AOL is reportedly buying back a 5% stake owned by Google, and it has a new CEO in Tim Armstrong, formerly of Google. A spinoff from Time Warner is also anticipated. These ingredients may make for a bright future for the company. What does this mean for AOL and Google's relationship? It remains to be seen whether Google's repurchasing of its AOL stake also means it will discontinue partnering with AOL to deliver its search advertising, says John Letzing at MarketWatch. According to a dea

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In the spirit of the season - we ve compiled a few things we are thankful for around here at Ignite. As always, feel free to add to the list Enjoy! The human genome project Pandora. Without it, Lisa s musical taste would suffer more than it already does. We are all thankful for Gene s glorious dreds, being able to capture this picture, and his fluency in coding languages. Jim is thankful for people over 40 who join Facebook, people who don t

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