Buzz monitoring is an essential Digital Marketing and Digital Public Relations skill. It is the digital equivalent of research, focus groups and surveys. Digital listening includes information that was previously unavailable to a marketing communications professional, including online forums, social media conversations, pictures, blogging, audio and video. Its digital nature means that you need a new approach and awareness of not only what can be monitored but how to turn that data into actionable informa

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In this weeks show we explore how to create better online surveys and Lachlan Hunt joins us to discuss HTML5

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Persona s zijn archetypische beschrijvingen van gebruikers, gebaseerd op onderzoek. Nu is er eindelijk een onderzoek gepubliceerd naar de effectiviteit van persona s.We werken al een aantal jaar met persona?s. Het is een effectieve methode om dat vage gebied van doelgroepen, online klanten en online surveys meer tastbaar te maken voor ons, designers.En wat tastbaar is voor designers is tastbaar voor je business. Persona?s geven een concrete richting aan de online strategie. Ze laten z

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Spend a day at a retail store, and you'll see all sorts of people forgetting parts of mental three- or four-item shopping lists. Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.(Coverage of the SMX Advanced conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.) Chris ShermanChristine Churchill, the president of KeyRelevance, kicked off the session with a famous

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I am fortunate enough to spend a lot of time looking at various online products and services in the development stage, mostly of the Web 2.0 variety, meaning they use one or more of the principles in the Web 2.0 set of practices. It s been going on 4 years now and what s fascinating to me, despite the enormous amount of knowledge that we ve accumulated on how to create modern Web applications, is how many of the same lessons are learned over and over again.Wouldn t it be handy if we

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It s the second day of the Enterprise 2.0 Conference here at the Boston waterfront. Yesterday was the workshop day for the event as well as the much-ballyhooed showdown between Andrew McAfee and Tom Davenport, the original point of disagreement around the real impact of Enterprise 2.0 which I ve covered before . Today the main conference sessions begin and a quick look at the show program tells you that an all-star cast of Enterprise 2.0 folks has been assembled here. I was fortunate

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While the window on using the 2.0 suffix is probably closing, I thought it would be worthwhile to explore an especially significant trend in 2006 that will likely see much more widespread uptake in 2007. Specifically, I m talking about building highly competitive online products by turning over non-essential control to users directly via the Web. For now, I m calling this online business trend Product Development 2.0 , a concept that embodies the use of Web 2.0 c

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