Like the phony war that marked the early months of World War II, the search engine wars have been pretty much lacking in combat. If it takes two to tango, it also takes two to fight a war and Google has so completely owned the field in search that to describe the resulting marketspace as a war has been about as apt as applying the term to when my younger daughter indulges in...Search Engines at Odds...her habit of playing both hands in a game of cards. War it has not been. Bing may change that.Bings succe

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Organic search results credibility and trustworthiness have always been widely debated. When SEO (define) first became a hot tactic in online marketing, search engines results became littered with spam -- doorway pages, link farms, you name it. Now that the search engines have become smarter and their algorithms increasingly complex, they are much better at weeding out spam. But how do you define spam? Is it sites that provide no inherent value (e.g., a page full of links or ads) or cont

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Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list.

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The dominant search engine, Google, doesn't have a problem with nofollowed paid links, but few webmasters want to pay for something that brings minimal value to their sites. PubCon: Treading Lightly On Link Buying WebProNews is at PubCon 2007 in Las Vegas, bringing you the latest in web marketing. John Lessnau noted several points about purchasing links during the Link Buying session. Webmasters do it for various reasons, but the main idea is to improve one's search engine ranking and traffic. Using paid

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In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.

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How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That's a big job and can get increasingly difficult as the days pass and more pages are created. It doesn't have to be as difficult as it seems though. At Pubcon in Las Vegas, Mike McDonald of WebProNews caught up with Bill Hunt, CEO of Global Strategies International, a search engine marketing consultancy firm that specializes in global enterprise companies. They talked about some things that co

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WebProNews is in full force at Pubcon, this time not only covering the event, but presenting as well. Our own Mike McDonald spoke this morning at the session titled: Game On: Rocking Your Video Startup. He'll also be speaking tomorrow at the one called Five Bloggers and a Microphone - What's the Worst That Can Happen? Today Mike also managed to get in a video interview with Ken Jurina from Epiar about negative keyword advertising campaigns: Mike s

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Either the Google PageRank in your toolbar is officially meaningless, or Google just sent another message to link sellers. Once again, Google isn't talking and we're left to speculate. As we covered yesterday, two dozen prominent online marketing blogs and mainstream news sites like the WashingtonPost and Forbes.com saw their toolbar PageRank drop between two and four places. The only commonality among the sites appeared to be that they either sold links or were part of a network of sites with intern

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The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week. Search does not exist in a vacuum, says the official teaser text for the session on the SES site. In fact, research shows that offline

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You ve probably picked up that this week is about SES San Jose from Dana and Ashley s 15 Things Not to Miss at SES San Jose followed by Jessica s Do You Know the Way to San Jose post. I am also headed out to sunny California next month. There s plenty to take in on a trip to the Golden State including the beautiful weather, celebrities, good wine, and, of course the Search Engine Strategies Conference. Here are a few of the sessions I m plann

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Although people sometimes forget this fact, there are search engines outside of Google. At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.(Coverage of the SES New York conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)The sponsored session titled (deep breath here) Tips and tricks for delivering great results and campaigns with Live Search was led by Jorie Waterm

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Yesterday proved to be an interesting kickoff to this year s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency. Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analyti

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