Michael Brito is a social media strategist and community builder at Intel. You can catch him writing in his social media blog, Twitter or Facebook at all hours of the day/night. These are his thoughts and opinions and do not reflect that of his employer. Having a Twitter profile doesn?t mean you?re a social media master, but it is a great tool for conversations, building community and finding the latest industry news. That s why Hollywood is on Twitter, athletes are on Twitter, your competitors ar

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So you thought the search engines had click fraud under control to a degree? Has Googles See No Click Fraud, Hear No Click Fraud approach made you curious but you just figure its part of the search marketing landscape so get used to it? Well, decision engine pioneer, Microsoft, may have crossed into some uncharted territory by suing a suspected click fraud perpetrator...To Click or Not To Click...so they now can experiment with the new tagline of Microsoft: Makers of the Decision Engine for Click Cops Eve

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Like the phony war that marked the early months of World War II, the search engine wars have been pretty much lacking in combat. If it takes two to tango, it also takes two to fight a war and Google has so completely owned the field in search that to describe the resulting marketspace as a war has been about as apt as applying the term to when my younger daughter indulges in...Search Engines at Odds...her habit of playing both hands in a game of cards. War it has not been. Bing may change that.Bings succe

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At SMX Advanced in Seattle last month, Matt Cutts made his intentions clear when he advised SEOs not to waste too much time on internal page rank sculpting using the nofollow tag and instead concentrate on spending that time on creating useful content. This threw the SEO world into a tizzy with lot of power SEOs blogging about their concerns. Danny Sullivans post on...A NoFollow Debate... Google Loses Backward Compatibility was an interesting one. Matt Cutts cleared the air in his post on PR sculpting on

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The dominant search engine, Google, doesn't have a problem with nofollowed paid links, but few webmasters want to pay for something that brings minimal value to their sites. PubCon: Treading Lightly On Link Buying WebProNews is at PubCon 2007 in Las Vegas, bringing you the latest in web marketing. John Lessnau noted several points about purchasing links during the Link Buying session. Webmasters do it for various reasons, but the main idea is to improve one's search engine ranking and traffic. Using paid

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It's been a couple of weeks since it became apparent that Google was penalizing link directories at least a few of them knocking them out of the SERPs even for their own business names. There's still no official word from Google on this, but there is plenty speculation that it wasn't algorithmic. Finking On Paid Linking? The reason that speculation has arisen is that though there was a seeming spate of directories hit, the number of them up to 60 or so that we know of is r

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Jaws dropped last week upon the news Google penalized its own Japanese site in Google search results after discovering Google Japan participated in a pay-per-post blogging scheme. WebProNews Video caught up with Google s anti-spam-team captain, Matt Cutts, who offers his apologies. Certainly there were a lot of angry, upset, disappointed people within Google, Cutts said about the situation, which led to Google Japan dropping from a PageRank 9 to a PageRank 5, the first time Google ha

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Quite a storm of debate has erupted over a new service called InLinks - essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of Internet marketers begin to salivate. The debate has basically turned into Matt Cutts vs. the Yeah, let's stick it to Google crowd. .As far as I can tell, this started with TechCrunch reporting on InLinks, which prompted Matt Cutts to send them an email from which the following is a

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It seems it was only a matter of time before the cleverer element of the SEO world developed a workaround for Google's penalizing of paid links. The workaround involves a pretty creative dynamic linking strategy, and it's playing a little bit dirty.No longer the province of tax accountants, lawyers, and politicians, an elaborate loophole has been developed by Andy Beard proposing how to get around Google's paid-link vigilance via robots.txt and paid reviews.*Beard's explanation is complicated,

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The online world is noisy enough as it is. Everyone is trying to get everyone s attention to sell whatever it is they have. They fight and scratch and claw to get above the din of the marketing noise. They fight to protect their brand and on and on and on. They also complain a lot. Seems like a lot of the news these days is about how some of the biggest enablers of online business like Facebook and Twitter are screw-ups and aren t doing the right thing. Well, for the foreseeable fu

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There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that s meant to build thought leadership or brand credibility. Many of the metrics tools used for blogs ar

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Rumours have been surfacing for the last few days that Google might be buying FeedBurner for around $100M. Listed below you will find 7 reasons Google and Feedburner are a perfect match, and 7 equally compelling reasons we should be concerned. Match Made In Heaven? There are some very positive reasons that this is an ideal match and I am going to concentrate on those first:- Existing Subscriber Statistics - Google mentioned that subscriber statistics are part of their calculations for relevance for

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Jaws dropped last week upon the news Google penalized its own Japanese site in Google search results after discovering Google Japan participated in a pay-per-post blogging scheme. WebProNews Video caught up with Google s anti-spam-team captain, Matt Cutts, who offers his apologies. Certainly there were a lot of angry, upset, disappointed people within Google, Cutts said about the situation, which led to Google Japan dropping from a PageRank 9 to a PageRank 5, the first time Google ha

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A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest. Sean Corcoran Forrester s report is eight pages and $750 worth of Why You Should Pay Bloggers To Talk About Your Brand, filed under a less ominous sounding phrase sponsored conversations

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Just because a website can be optimized and marketed for prime search success doesn't mean that it should. Sullivan, Berg, Spar On Sphinn An above-the-fold placement in Google's search results should be a part of the website equation, rather than the whole reason for reworking a website. Kim Krause Berg puts a word in for usability on her Cre8PC blog. In making her point, Berg also took a shot at Sphinn, a Digg-like social media site launched by Danny Sullivan's Third Door Media: The focus is strictly

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Check out some of the coverage from Day 2 at SES Toronto: aimClear 4 Video Optimization Experts Dish Killer TipsTechNews.AM Top Stories from SES Toronto: Day 1SEO Services LLC Top Stories from SES Toronto: Day 1Multichannel Marketing In Knee Socks SES Toronto 2009Neko SES Toronto analyzes copywriting, Twitter - BraftonSearch Engine People Social Media - Do Big Business Get It? SES Toronto 2009NVI Highlights Lowlights from SES Toronto 2009 - Day 1IM Spike SES Toronto 2009: Driving Conversions - Searc

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How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That's a big job and can get increasingly difficult as the days pass and more pages are created. It doesn't have to be as difficult as it seems though. At Pubcon in Las Vegas, Mike McDonald of WebProNews caught up with Bill Hunt, CEO of Global Strategies International, a search engine marketing consultancy firm that specializes in global enterprise companies. They talked about some things that co

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