Michael Brito is a social media strategist and community builder at Intel. You can catch him writing in his social media blog, Twitter or Facebook at all hours of the day/night. These are his thoughts and opinions and do not reflect that of his employer. Having a Twitter profile doesn?t mean you?re a social media master, but it is a great tool for conversations, building community and finding the latest industry news. That s why Hollywood is on Twitter, athletes are on Twitter, your competitors ar

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If you re seeking a job in social media, we d like to help out. For starters, Mashable s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter. But we d like to help in a more direct way, too. Mashable?s job boards are a place for socially-savvy companies to find people like you. This week a

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Journalism.co.uk has lined up a host of great trainers for our short courses covering social media, online marketing, podcasting, financial journalism and search engine ...

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We generally hear from the search engines that having a good product will usually lead to your ranking better. This is kind of what Laura Lippay, Director of Technical Marketing at Yahoo discussed with WebProNews at the SMX Advanced conference this week. What tactics do you use to outrank your competitors? Tell us about them. More WebProNews Videos In the above discussion, Lippay and Mike McDonald discuss how if you really

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Research reported by StatCounter says that Microsoft's new Bing search engine has taken over Yahoo for the second place slot in search market share. Clearly, it's getting a lot of attention since it just launched, so let's keep this in context. It remains to be seen if Bing falls away after the initial novelty and promotion but at first sight it looks like Microsoft is on to a winner, says StatCounter CEO Aodhan Cullen. Steve Ballmer is quoted as saying that he wanted Microsoft to beco

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Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites. Yahoo! My Display Ads allows small businesses to build on their search marketing with display campaigns that reach a targeted audience on some of the Internet s most popular websites, says Joanne Bradford, senior vice president North

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As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews. Chris Crum: Are there templates that support video and rich media? Yahoo: At this time My Display Ads does not support video or rich media, but they may be considered for future product releases. CC: What Yahoo!/partner sites will users be able to display their ads on? Yahoo: Adverti

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Hi guys I do marketing for this site ishopit and the category pages are taking long to index even with links being sent to them. One red flag is...

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Surprise, surprise: already this week, weve seen Yahoo CEO Carol Bartz dinging new rival Bing in an interview with Fox Business Network. But apparently theyre not through. In an interview with the same network, Google CEO Eric Schmidt offers his own completely unbiased criticism of the minor upstart of a rival: "Its not the first entry for Microsoft. They do this about once a year..."Let's Talk Bing... From Bings perspective, theyve got a bunch of new ideas and there are some things that are missing. We t

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So you thought the search engines had click fraud under control to a degree? Has Googles See No Click Fraud, Hear No Click Fraud approach made you curious but you just figure its part of the search marketing landscape so get used to it? Well, decision engine pioneer, Microsoft, may have crossed into some uncharted territory by suing a suspected click fraud perpetrator...To Click or Not To Click...so they now can experiment with the new tagline of Microsoft: Makers of the Decision Engine for Click Cops Eve

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Like the phony war that marked the early months of World War II, the search engine wars have been pretty much lacking in combat. If it takes two to tango, it also takes two to fight a war and Google has so completely owned the field in search that to describe the resulting marketspace as a war has been about as apt as applying the term to when my younger daughter indulges in...Search Engines at Odds...her habit of playing both hands in a game of cards. War it has not been. Bing may change that.Bings succe

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At SMX Advanced in Seattle last month, Matt Cutts made his intentions clear when he advised SEOs not to waste too much time on internal page rank sculpting using the nofollow tag and instead concentrate on spending that time on creating useful content. This threw the SEO world into a tizzy with lot of power SEOs blogging about their concerns. Danny Sullivans post on...A NoFollow Debate... Google Loses Backward Compatibility was an interesting one. Matt Cutts cleared the air in his post on PR sculpting on

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Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites. Yahoo! My Display Ads allows small businesses to build on their search marketing with display campaigns that reach a targeted audience on some of the Internet s most popular websites, says Joanne Bradford, senior vice president North

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As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews. Chris Crum: Are there templates that support video and rich media? Yahoo: At this time My Display Ads does not support video or rich media, but they may be considered for future product releases. CC: What Yahoo!/partner sites will users be able to display their ads on? Yahoo: Adverti

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Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it's not hard to understand why. Search is changing though, and there are always new elements coming into play. Since social media has come into its own, more opportunities and questions have come along with it. Now Microsoft is going for Google's throat with a new search engine and an aggressive marketing campaign. What this m

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With Facebook talking about reaching their lofty revenue goals for 2009 you would have to suspect that Twitter has to address the issue as well. Bloomberg reports today that Twitter is planning to show revenue in 2009 from clients like Dell, Whole Foods and Starbucks. This is coming from Biz Stone himself but when it comes to the details, well, let s just say they fall well short of the 140 character limit. The idea is if they are getting value out of Twitter then we could add more value to

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Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example: In order to understand how automakers have taken to the online channel for marketing purposes, let s take the example of one of the larger model-specific campaigns that ran in January: GMC Yukon. Using comScore Ad Metrix, our competitive display advertising intelligence service, we learned that the Yukon went to

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Dit jaar was eFocus gold sponsor van het wereldwijd bekende Search Engine Strategies Amsterdam (SES), dat gehouden is op 16 en 17 maart 2009. SES is hét evenement voor professionals die geïnteresseerd zijn in de nieuwste tactische en strategische ontwikkelingen op het gebied van zoekmachine marketing.

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